Digital MarketingDubai
Google Ads & PPC for aesthetics and med-spa in Abu Dhabi
Aesthetics & Med-Spa · Abu Dhabi

Google Ads & PPC for aesthetics and med-spa in Abu Dhabi

Search, Performance Max and remarketing built around the queries that convert, not the ones that spend.

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The real brief

What aesthetics and med-spa actually need from Google Ads management

Google Ads & PPC for aesthetics and med-spa in Abu Dhabi is a different job from generic Google Ads management. The buyer is usually a owner or head of marketing, and the problem behind the brief is normally this: platform policies restrict cosmetic advertising.

So the work starts from proof rather than posting. For aesthetics and med-spa that means assets like practitioner credentials, treatment education, aftercare guidance — produced in batches, published on a dated calendar and distributed through Google Search, Performance Max, YouTube.

Compliance is planned in, not patched on. Cosmetic and medical claims require health-authority approval; before-and-after use is restricted. We build approval time into the calendar so campaigns do not stall at review.

Indicative investment starts at AED 4,000 / month + media, with media budget separate and paid by you directly. Live in 7–10 working days.

Objections

What we plan around

The things a owner or head of marketing raises before they will commit — and the asset that answers each one.

  1. 01

    Platform policies restrict cosmetic advertising

    Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.

    Practitioner credentials

  2. 02

    Discount culture attracts low-value clients

    Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.

    Treatment education

  3. 03

    Practitioner credibility must be visible

    Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.

    Aftercare guidance

Scope

Deliverables

  • 01Account restructure by intent and margin
  • 02Negative keyword programme
  • 03Landing page and offer recommendations
  • 04Conversion tracking verification
  • 05Weekly spend and lead pacing
Proof

What converts in this sector

Proof assets that convert for aesthetics and med-spa and what each one answers
Proof assetWhat it answersWhere it runs
Practitioner credentialsPlatform policies restrict cosmetic advertisingGoogle Search, Performance Max, YouTube
Treatment educationDiscount culture attracts low-value clientsGoogle Search, Performance Max, YouTube
Aftercare guidancePractitioner credibility must be visibleGoogle Search, Performance Max, YouTube
Answers

Frequently asked questions

Who do you normally work with on our side?
Typically the owner or head of marketing, plus whoever owns the enquiry follow-up. Response speed is often the single biggest lever, and it sits outside marketing.
How long before we see enquiries?
Live in 7–10 working days. For aesthetics and med-spa, the honest variable is cycle length — enquiries can arrive quickly while revenue lands a quarter later.
Do you have experience with aesthetics and med-spa in Abu Dhabi?
Yes — and the constraint that matters most for aesthetics and med-spa is usually the buying context: platform policies restrict cosmetic advertising. That shapes the plan more than any channel preference.
Are there advertising rules we need to respect?
Cosmetic and medical claims require health-authority approval; before-and-after use is restricted.
What is the biggest mistake you see in this sector?
Spending on reach before fixing the offer and the follow-up. For aesthetics and med-spa, discount culture attracts low-value clients is almost always a positioning problem wearing a media-budget costume.
What do you measure for aesthetics and med-spa?
Cost per qualified lead, Search impression share, Conversion rate, mapped back to the pipeline stages the owner or head of marketing already reports on.

Google Ads & PPC for aesthetics and med-spa

Tell us your bottleneck and we will reply with scope and a starting figure.

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