Published starting points, no discovery call required

Because the first call is otherwise spent establishing whether you can afford the conversation. Publishing a starting point means the people who enquire already know the shape of the number, and nobody wastes a week finding out.

No, and it never should be. Fees cover the work; media budget is paid by you directly to the platform. Bundling the two hides the margin and removes your ability to judge either number on its own.

Almost always scope volume and who actually does the work. Ask both for deliverable counts per month and the name of the person producing them. The gap usually closes immediately, or the cheaper quote turns out to be a different job.

Volume of assets, number of channels, Arabic production alongside English, filming days, and compressed timelines where approvals and production have to overlap. It does not move with how confident the supplier sounds.

Channels that decay without weekly attention are retainers, because compounding is the point. Audits, builds, launches and productions are fixed-fee against a written scope. We will tell you which one your brief actually is.

Three months on retained work, so a full test-and-report cycle completes and there is something real to judge. After that it is month to month.

Below roughly AED 3,500 a month in fees, plus media where the channel needs it, results are usually too thin to read — you end up paying for activity you cannot evaluate. We would rather tell you that than take the work.