Google Ads & PPC for real estate in Abu Dhabi
Search, Performance Max and remarketing built around the queries that convert, not the ones that spend.
What real estate actually need from Google Ads management
Google Ads & PPC for real estate in Abu Dhabi is a different job from generic Google Ads management. The buyer is usually a brokerage owner or marketing lead, and the problem behind the brief is normally this: portal leads arrive unqualified and expensive.
So the work starts from proof rather than posting. For real estate that means assets like listing walkthroughs, area guides, handover and roi explainers — produced in batches, published on a dated calendar and distributed through Google Search, Performance Max, YouTube.
Compliance is planned in, not patched on. RERA advertising permit numbers must appear on listing creative. We build approval time into the calendar so campaigns do not stall at review.
Indicative investment starts at AED 4,000 / month + media, with media budget separate and paid by you directly. Live in 7–10 working days.
What we plan around
The things a brokerage owner or marketing lead raises before they will commit — and the asset that answers each one.
- 01
Portal leads arrive unqualified and expensive
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Listing walkthroughs
- 02
Agents compete with their own brokerage on the same listings
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Area guides
- 03
Off-plan launches need demand created in days, not months
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through Google Ads management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Handover and ROI explainers
Deliverables
- 01Account restructure by intent and margin
- 02Negative keyword programme
- 03Landing page and offer recommendations
- 04Conversion tracking verification
- 05Weekly spend and lead pacing
What converts in this sector
| Proof asset | What it answers | Where it runs |
|---|---|---|
| Listing walkthroughs | Portal leads arrive unqualified and expensive | Google Search, Performance Max, YouTube |
| Area guides | Agents compete with their own brokerage on the same listings | Google Search, Performance Max, YouTube |
| Handover and ROI explainers | Off-plan launches need demand created in days, not months | Google Search, Performance Max, YouTube |
Other services for Real Estate in Abu Dhabi
- Social Media Management for Real EstateAED 3,500 / month
- Social Media Marketing for Real EstateAED 4,500 / month + media
- SEO for Real EstateAED 5,000 / month
- Local SEO for Real EstateAED 3,000 / month
- Meta Ads for Real EstateAED 4,000 / month + media
- Content Marketing for Real EstateAED 4,500 / month
- Copywriting for Real EstateAED 2,500 per project
- Video Content Production for Real EstateAED 6,000 per shoot day
- Influencer Marketing for Real EstateAED 5,000 / campaign + creator fees
Frequently asked questions
- Do you have experience with real estate in Abu Dhabi?
- Yes — and the constraint that matters most for real estate is usually the buying context: portal leads arrive unqualified and expensive. That shapes the plan more than any channel preference.
- Who do you normally work with on our side?
- Typically the brokerage owner or marketing lead, plus whoever owns the enquiry follow-up. Response speed is often the single biggest lever, and it sits outside marketing.
- Can you handle multiple branches or locations?
- Yes. Multi-location real estate work needs separate location pages, separate profiles and separate reporting, otherwise one strong branch hides the weak ones.
- How much does Google Ads management cost for a real estate business?
- From AED 4,000 / month + media. Cost tracks production volume and the number of locations or product lines, not the sector label.
- What do you measure for real estate?
- Cost per qualified lead, Search impression share, Conversion rate, mapped back to the pipeline stages the brokerage owner or marketing lead already reports on.
- Are there advertising rules we need to respect?
- RERA advertising permit numbers must appear on listing creative.
Google Ads & PPC for real estate
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