Google Ads & PPC in International City
Search, Performance Max and remarketing built around the queries that convert, not the ones that spend.
Why International City needs its own plan
Most Google Ads management sold into International City is city-level work with the district name pasted on. We start from the opposite end: the sectors that dominate here (F&B delivery, Retail, Trading) and the way people in the area search, compare and message before they buy.
Because International City sits inside Dubai, you inherit both a local audience and emirate-wide demand. We split the two: tightly targeted work for people close enough to visit, broader Google Ads management for buyers who will happily deal remotely.
Engagements start at AED 4,000 / month + media. Live in 7–10 working days. You keep ownership of every account, profile and asset we touch, and reporting is written so you can check the claims yourself.
What we deliver each month
Concrete deliverables, not a scope of intentions.
- 01Account restructure by intent and margin
- 02Negative keyword programme
- 03Landing page and offer recommendations
- 04Conversion tracking verification
- 05Weekly spend and lead pacing
How we run it
- 01
Tracking first
Nothing is optimised until conversions are recorded accurately — otherwise the algorithm learns from noise.
- 02
Intent-led structure
Campaigns are split by buying intent and by language so budgets are not averaged across very different searches.
- 03
Query mining
Search terms are reviewed weekly; wasteful matches become negatives and strong ones get their own ad group.
- 04
Landing page alignment
Ad copy, keyword and page headline are matched, which is usually where quick cost-per-lead wins hide.
District-level, not Dubai-wide
One campaign covering all of Dubai
- A single keyword set competing against the whole emirate
- Budget spread evenly across districts that behave nothing alike
- Creative written for "Dubai" rather than for International City
- Results averaged until nobody can tell which district worked
A plan that names International City
- Keyword and audience sets built around International City specifically
- Creative angles matched to who is actually here: Budget-conscious residents; Chinese and Tagalog creative worth testing
- Messaging aimed at the sectors that actually trade here: F&B delivery, Retail, Trading
- Reporting split by district so spend follows evidence
What sits around you in International City
Local sectors
- F&B delivery
- Retail
- Trading
- Laundry & home services
Nearby landmarks
- Dragon Mart
- China Cluster
What we measure
- Cost per qualified lead
- Search impression share
- Conversion rate
- Wasted spend %
Agreed before anything starts and reported monthly in plain language, so a claim of improvement can always be checked against the baseline we recorded on day one.
Other services in International City
- Social Media Management International CityAED 3,500 / month
- Social Media Marketing International CityAED 4,500 / month + media
- SEO International CityAED 5,000 / month
- Local SEO International CityAED 3,000 / month
- Meta Ads International CityAED 4,000 / month + media
- Content Marketing International CityAED 4,500 / month
- Copywriting International CityAED 2,500 per project
- Video Content Production International CityAED 6,000 per shoot day
- Influencer Marketing International CityAED 5,000 / campaign + creator fees
- Email Marketing International CityAED 3,000 / month
- Marketing Strategy International CityAED 12,000 per engagement
Google Ads & PPC in nearby districts
- Google Ads & PPC Dubai MarinaF&B, Fitness
- Google Ads & PPC Jumeirah Lake TowersProfessional services, F&B
- Google Ads & PPC Business BayReal estate, Professional services
- Google Ads & PPC DIFCFinance, Legal
- Google Ads & PPC Downtown DubaiLuxury retail, Hospitality
- Google Ads & PPC DeiraWholesale trade, Gold & jewellery
- Google Ads & PPC Bur DubaiRetail, Clinics
- Google Ads & PPC Al BarshaClinics, Education
- Google Ads & PPC JumeirahBeauty, Home services
- Google Ads & PPC Umm SuqeimHospitality, Home services
Frequently asked questions
- Can you take over from our current agency without losing momentum?
- Yes. We start with an audit and an access checklist, keep whatever is already working in International City running, and change one variable at a time so performance can still be attributed.
- What do we actually receive each month?
- Account restructure by intent and margin; Negative keyword programme; Landing page and offer recommendations. Everything is documented so the work is auditable rather than described in a summary slide.
- How much does Google Ads management cost in International City?
- Retainers start at AED 4,000 / month + media. Scope is what moves the number: how many channels you run, how much original production is needed, and whether campaigns are bilingual. We quote after a short call rather than publishing one-size pricing that never survives contact with a real brief.
- Do we need a minimum contract?
- We ask for three months on retained work, simply because Google Ads management needs a full cycle of testing and reporting before results are interpretable. After that it runs month to month.
- Can you produce content in Arabic as well as English?
- Yes. Around International City, Dubai, the practical audience is Budget-conscious residents; Chinese and Tagalog creative worth testing. We advise on which language leads and which supports, then produce both rather than translating word for word.
- Which industries in International City do you usually support?
- Local demand concentrates in F&B delivery, Retail, Trading and adjacent categories, so a large share of our International City work sits in those sectors. The approach transfers, but the messaging does not — we rebuild it per sector.
Google Ads & PPC in International City
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We publish no client names, ratings or performance figures until they can be verified in your own accounts.