Google Ads & PPC in Town Square
Search, Performance Max and remarketing built around the queries that convert, not the ones that spend.
Why Town Square needs its own plan
Most Google Ads management sold into Town Square is city-level work with the district name pasted on. We start from the opposite end: the sectors that dominate here (Home services, F&B, Fitness) and the way people in the area search, compare and message before they buy.
Audience language matters more than most briefs admit. In Town Square we plan which segments should be led in Arabic and which in English, then produce properly for each rather than translating after the fact.
Engagements start at AED 4,000 / month + media. Live in 7–10 working days. You keep ownership of every account, profile and asset we touch, and reporting is written so you can check the claims yourself.
What we deliver each month
Concrete deliverables, not a scope of intentions.
- 01Account restructure by intent and margin
- 02Negative keyword programme
- 03Landing page and offer recommendations
- 04Conversion tracking verification
- 05Weekly spend and lead pacing
How we run it
- 01
Tracking first
Nothing is optimised until conversions are recorded accurately — otherwise the algorithm learns from noise.
- 02
Intent-led structure
Campaigns are split by buying intent and by language so budgets are not averaged across very different searches.
- 03
Query mining
Search terms are reviewed weekly; wasteful matches become negatives and strong ones get their own ad group.
- 04
Landing page alignment
Ad copy, keyword and page headline are matched, which is usually where quick cost-per-lead wins hide.
District-level, not Dubai-wide
One campaign covering all of Dubai
- A single keyword set competing against the whole emirate
- Budget spread evenly across districts that behave nothing alike
- Creative written for "Dubai" rather than for Town Square
- Results averaged until nobody can tell which district worked
A plan that names Town Square
- Keyword and audience sets built around Town Square specifically
- Creative angles matched to who is actually here: First-time buyers and young families
- Messaging aimed at the sectors that actually trade here: Home services, F&B, Fitness
- Reporting split by district so spend follows evidence
What sits around you in Town Square
Local sectors
- Home services
- F&B
- Fitness
- Education
Nearby landmarks
- Town Square Park
- Zahra Apartments
What we measure
- Cost per qualified lead
- Search impression share
- Conversion rate
- Wasted spend %
Agreed before anything starts and reported monthly in plain language, so a claim of improvement can always be checked against the baseline we recorded on day one.
Other services in Town Square
- Social Media Management Town SquareAED 3,500 / month
- Social Media Marketing Town SquareAED 4,500 / month + media
- SEO Town SquareAED 5,000 / month
- Local SEO Town SquareAED 3,000 / month
- Meta Ads Town SquareAED 4,000 / month + media
- Content Marketing Town SquareAED 4,500 / month
- Copywriting Town SquareAED 2,500 per project
- Video Content Production Town SquareAED 6,000 per shoot day
- Influencer Marketing Town SquareAED 5,000 / campaign + creator fees
- Email Marketing Town SquareAED 3,000 / month
- Marketing Strategy Town SquareAED 12,000 per engagement
Google Ads & PPC in nearby districts
- Google Ads & PPC Dubai MarinaF&B, Fitness
- Google Ads & PPC Jumeirah Lake TowersProfessional services, F&B
- Google Ads & PPC Business BayReal estate, Professional services
- Google Ads & PPC DIFCFinance, Legal
- Google Ads & PPC Downtown DubaiLuxury retail, Hospitality
- Google Ads & PPC DeiraWholesale trade, Gold & jewellery
- Google Ads & PPC Bur DubaiRetail, Clinics
- Google Ads & PPC Al BarshaClinics, Education
- Google Ads & PPC JumeirahBeauty, Home services
- Google Ads & PPC Umm SuqeimHospitality, Home services
Frequently asked questions
- What do we actually receive each month?
- Account restructure by intent and margin; Negative keyword programme; Landing page and offer recommendations. Everything is documented so the work is auditable rather than described in a summary slide.
- Can you produce content in Arabic as well as English?
- Yes. Around Town Square, Dubai, the practical audience is First-time buyers and young families. We advise on which language leads and which supports, then produce both rather than translating word for word.
- Who owns the accounts and the content?
- You do. Ad accounts, business profiles, analytics and produced assets stay in your ownership, and we work through your accounts rather than ours.
- How do you measure whether Google Ads management is working?
- We report against Cost per qualified lead, Search impression share, Conversion rate — and against enquiries, because rankings and reach are means, not the outcome you are buying.
- How much does Google Ads management cost in Town Square?
- Retainers start at AED 4,000 / month + media. Scope is what moves the number: how many channels you run, how much original production is needed, and whether campaigns are bilingual. We quote after a short call rather than publishing one-size pricing that never survives contact with a real brief.
- What happens in the first 30 days?
- Nothing is optimised until conversions are recorded accurately — otherwise the algorithm learns from noise. You get the audit, the plan and the measurement setup before any spend or publishing begins.
Google Ads & PPC in Town Square
Send your goal and we will reply with scope, timeline and a starting figure.
We publish no client names, ratings or performance figures until they can be verified in your own accounts.