Google Ads & PPC vs Social Media Marketing
Both are sold as growth. They do different jobs, on different timelines, judged on different numbers — here is the honest split for UAE businesses.
What each one is actually for
Google Ads & PPC exists to search, performance max and remarketing built around the queries that convert, not the ones that spend. Social Media Marketing exists to paid and organic social working together to move people from scroll to enquiry.
Speed of signal
Google Ads & PPC typically reads as: live in 7–10 working days. Social Media Marketing: first campaigns live in 2 weeks. If you need readable numbers this month, weight toward whichever of the two moves faster; if you need cost per enquiry to fall over a year, weight toward the slower one.
What you measure
Google Ads & PPC is judged on cost per qualified lead, search impression share, conversion rate. Social Media Marketing is judged on cost per qualified enquiry, hook rate, click-through rate. Mixing the two scorecards is the most common way UAE brands end up unable to tell whether either worked.
Cost shape
Google Ads & PPC starts around AED 4,000 / month + media; Social Media Marketing starts around AED 4,500 / month + media. Neither figure includes media spend, which you pay directly to the platform.
Running both
In practice these are complements, not rivals. The usual sequence is to start with the faster-signal option to learn what messages convert, then feed those findings into the slower, cheaper-per-enquiry channel so it compounds.
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