Social Media Management for real estate in Dubai
Day-to-day ownership of your channels: planning, publishing, community replies and monthly reporting.
What real estate actually need from social media management
Social Media Management for real estate in Dubai is a different job from generic social media management. The buyer is usually a brokerage owner or marketing lead, and the problem behind the brief is normally this: portal leads arrive unqualified and expensive.
So the work starts from proof rather than posting. For real estate that means assets like listing walkthroughs, area guides, handover and roi explainers — produced in batches, published on a dated calendar and distributed through Instagram, TikTok, LinkedIn.
Compliance is planned in, not patched on. RERA advertising permit numbers must appear on listing creative. We build approval time into the calendar so campaigns do not stall at review.
Indicative investment starts at AED 3,500 / month, with media budget separate and paid by you directly. Live within 10 working days.
What we plan around
The things a brokerage owner or marketing lead raises before they will commit — and the asset that answers each one.
- 01
Portal leads arrive unqualified and expensive
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through social media management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Listing walkthroughs
- 02
Agents compete with their own brokerage on the same listings
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through social media management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Area guides
- 03
Off-plan launches need demand created in days, not months
Left alone this quietly caps every campaign, because buyers screen it out before they ever reach an enquiry form. Through social media management we build the specific assets and messages that answer it up front rather than waiting for someone to ask.
Handover and ROI explainers
Deliverables
- 01Monthly content calendar signed off before the 25th
- 0216–24 published posts plus stories across chosen channels
- 03Community management and DM triage on working days
- 04Caption writing in English, Arabic on request
- 05Monthly performance report with next-month recommendations
What converts in this sector
| Proof asset | What it answers | Where it runs |
|---|---|---|
| Listing walkthroughs | Portal leads arrive unqualified and expensive | Instagram, TikTok, LinkedIn |
| Area guides | Agents compete with their own brokerage on the same listings | Instagram, TikTok, LinkedIn |
| Handover and ROI explainers | Off-plan launches need demand created in days, not months | Instagram, TikTok, LinkedIn |
Other services for Real Estate in Dubai
- Social Media Marketing for Real EstateAED 4,500 / month + media
- SEO for Real EstateAED 5,000 / month
- Local SEO for Real EstateAED 3,000 / month
- Google Ads & PPC for Real EstateAED 4,000 / month + media
- Meta Ads for Real EstateAED 4,000 / month + media
- Content Marketing for Real EstateAED 4,500 / month
- Copywriting for Real EstateAED 2,500 per project
- Video Content Production for Real EstateAED 6,000 per shoot day
- Influencer Marketing for Real EstateAED 5,000 / campaign + creator fees
Frequently asked questions
- What do you measure for real estate?
- Reach and saves per post, Follower growth, Profile-to-enquiry rate, mapped back to the pipeline stages the brokerage owner or marketing lead already reports on.
- Can you handle multiple branches or locations?
- Yes. Multi-location real estate work needs separate location pages, separate profiles and separate reporting, otherwise one strong branch hides the weak ones.
- How much does social media management cost for a real estate business?
- From AED 3,500 / month. Cost tracks production volume and the number of locations or product lines, not the sector label.
- Do you work with our existing team or replace it?
- Either. Most real estate clients keep internal ownership and use us for the parts that need specialist capacity: 16–24 published posts plus stories across chosen channels.
- Are there advertising rules we need to respect?
- RERA advertising permit numbers must appear on listing creative.
- How long before we see enquiries?
- Live within 10 working days. For real estate, the honest variable is cycle length — enquiries can arrive quickly while revenue lands a quarter later.
Social Media Management for real estate
Tell us your bottleneck and we will reply with scope and a starting figure.
We publish no client names, ratings or performance figures until they can be verified in your own accounts.