Content Marketing in Masdar City
Editorial planning and production that answers real buyer questions and earns search visibility.
Why Masdar City needs its own plan
Most content marketing sold into Masdar City is city-level work with the district name pasted on. We start from the opposite end: the sectors that dominate here (Cleantech, Research, Education) and the way people in the area search, compare and message before they buy.
Because Masdar City sits inside Abu Dhabi, you inherit both a local audience and emirate-wide demand. We split the two: tightly targeted work for people close enough to visit, broader content marketing for buyers who will happily deal remotely.
Engagements start at AED 4,500 / month. First pieces published within 3 weeks. You keep ownership of every account, profile and asset we touch, and reporting is written so you can check the claims yourself.
What we deliver each month
Concrete deliverables, not a scope of intentions.
- 01Quarterly editorial plan by funnel stage
- 02Four to eight researched pieces per month
- 03Distribution plan per piece
- 04Internal linking into commercial pages
- 05Content performance review
How we run it
- 01
Question research
We collect the questions your sales team answers repeatedly and the searches your market makes, then prioritise overlap.
- 02
Plan by funnel stage
Awareness, comparison and decision content are commissioned in balance so the pipeline is not all top-of-funnel.
- 03
Produce with proof
Every claim is grounded in your data, your work or a citable source — no invented statistics.
- 04
Distribute and refresh
Each piece is repurposed for social and email, then refreshed on a schedule to protect rankings.
District-level, not Abu Dhabi-wide
One campaign covering all of Abu Dhabi
- A single keyword set competing against the whole emirate
- Budget spread evenly across districts that behave nothing alike
- Creative written for "Abu Dhabi" rather than for Masdar City
- Results averaged until nobody can tell which district worked
A plan that names Masdar City
- Keyword and audience sets built around Masdar City specifically
- Creative angles matched to who is actually here: Researchers, technologists and sustainability buyers
- Messaging aimed at the sectors that actually trade here: Cleantech, Research, Education
- Reporting split by district so spend follows evidence
What sits around you in Masdar City
Local sectors
- Cleantech
- Research
- Education
- F&B
Nearby landmarks
- Masdar Institute
- Siemens HQ
What we measure
- Organic entrances per piece
- Assisted conversions
- Time on page
- Backlinks earned
Agreed before anything starts and reported monthly in plain language, so a claim of improvement can always be checked against the baseline we recorded on day one.
Other services in Masdar City
- Social Media Management Masdar CityAED 3,500 / month
- Social Media Marketing Masdar CityAED 4,500 / month + media
- SEO Masdar CityAED 5,000 / month
- Local SEO Masdar CityAED 3,000 / month
- Google Ads & PPC Masdar CityAED 4,000 / month + media
- Meta Ads Masdar CityAED 4,000 / month + media
- Copywriting Masdar CityAED 2,500 per project
- Video Content Production Masdar CityAED 6,000 per shoot day
- Influencer Marketing Masdar CityAED 5,000 / campaign + creator fees
- Email Marketing Masdar CityAED 3,000 / month
- Marketing Strategy Masdar CityAED 12,000 per engagement
Content Marketing in nearby districts
- Content Marketing Abu Dhabi City CentreGovernment services, Finance
- Content Marketing Al Reem IslandF&B, Fitness
- Content Marketing Saadiyat IslandCulture, Hospitality
- Content Marketing Yas IslandEntertainment, Hospitality
- Content Marketing Khalifa CityHome services, Education
- Content Marketing Al Raha BeachF&B, Fitness
- Content Marketing MussafahManufacturing, Auto services
- Content Marketing Al MushrifEducation, Healthcare
- Content Marketing Al KhalidiyahRetail, Clinics
- Content Marketing Al BateenMarine services, Private education
Frequently asked questions
- Do you work with businesses based specifically in Masdar City?
- Yes. We work with clients across Abu Dhabi and treat Masdar City as its own market, because sustainability and technology cluster where claims are scrutinised, so vague green messaging damages credibility rather than helping it.
- Can you produce content in Arabic as well as English?
- Yes. Around Masdar City, Abu Dhabi, the practical audience is Researchers, technologists and sustainability buyers. We advise on which language leads and which supports, then produce both rather than translating word for word.
- How do you measure whether content marketing is working?
- We report against Organic entrances per piece, Assisted conversions, Time on page — and against enquiries, because rankings and reach are means, not the outcome you are buying.
- What happens in the first 30 days?
- We collect the questions your sales team answers repeatedly and the searches your market makes, then prioritise overlap. You get the audit, the plan and the measurement setup before any spend or publishing begins.
- Who owns the accounts and the content?
- You do. Ad accounts, business profiles, analytics and produced assets stay in your ownership, and we work through your accounts rather than ours.
- Do we need a minimum contract?
- We ask for three months on retained work, simply because content marketing needs a full cycle of testing and reporting before results are interpretable. After that it runs month to month.
Content Marketing in Masdar City
Send your goal and we will reply with scope, timeline and a starting figure.
We publish no client names, ratings or performance figures until they can be verified in your own accounts.