Video Content Production in Masdar City
Short-form video shot in batches for social, ads and sales enablement.
Why Masdar City needs its own plan
Masdar City rewards specifics. We plan video content production around who is actually within reach of your door — researchers, technologists and sustainability buyers — instead of buying attention across the whole emirate and hoping some of it lands nearby.
Audience language matters more than most briefs admit. In Masdar City we plan which segments should be led in Arabic and which in English, then produce properly for each rather than translating after the fact.
Engagements start at AED 6,000 per shoot day. Shoot within 3 weeks, edits in 10 days. You keep ownership of every account, profile and asset we touch, and reporting is written so you can check the claims yourself.
What we deliver each month
Concrete deliverables, not a scope of intentions.
- 01Concept and script bank per shoot
- 02One shoot day producing 12–20 short videos
- 03Vertical edits with captions and Arabic subtitles on request
- 04Thumbnail and hook variants
- 05Publishing schedule
How we run it
- 01
Script the batch
Scripts come from proven search and social questions, so filming does not start without a reason for each video.
- 02
Batch shoot
One organised location day replaces a dozen scattered shoots and keeps cost per asset low.
- 03
Edit for retention
Openings are cut hard, captions are burned in, and each video is exported for the platforms it will run on.
- 04
Repurpose
Strong performers are re-cut as ads and embedded on the pages they support.
District-level, not Abu Dhabi-wide
One campaign covering all of Abu Dhabi
- A single keyword set competing against the whole emirate
- Budget spread evenly across districts that behave nothing alike
- Creative written for "Abu Dhabi" rather than for Masdar City
- Results averaged until nobody can tell which district worked
A plan that names Masdar City
- Keyword and audience sets built around Masdar City specifically
- Creative angles matched to who is actually here: Researchers, technologists and sustainability buyers
- Messaging aimed at the sectors that actually trade here: Cleantech, Research, Education
- Reporting split by district so spend follows evidence
What sits around you in Masdar City
Local sectors
- Cleantech
- Research
- Education
- F&B
Nearby landmarks
- Masdar Institute
- Siemens HQ
What we measure
- 3-second hold rate
- Average watch time
- Saves and shares
- Cost per asset
Agreed before anything starts and reported monthly in plain language, so a claim of improvement can always be checked against the baseline we recorded on day one.
Other services in Masdar City
- Social Media Management Masdar CityAED 3,500 / month
- Social Media Marketing Masdar CityAED 4,500 / month + media
- SEO Masdar CityAED 5,000 / month
- Local SEO Masdar CityAED 3,000 / month
- Google Ads & PPC Masdar CityAED 4,000 / month + media
- Meta Ads Masdar CityAED 4,000 / month + media
- Content Marketing Masdar CityAED 4,500 / month
- Copywriting Masdar CityAED 2,500 per project
- Influencer Marketing Masdar CityAED 5,000 / campaign + creator fees
- Email Marketing Masdar CityAED 3,000 / month
- Marketing Strategy Masdar CityAED 12,000 per engagement
Video Content Production in nearby districts
- Video Content Production Abu Dhabi City CentreGovernment services, Finance
- Video Content Production Al Reem IslandF&B, Fitness
- Video Content Production Saadiyat IslandCulture, Hospitality
- Video Content Production Yas IslandEntertainment, Hospitality
- Video Content Production Khalifa CityHome services, Education
- Video Content Production Al Raha BeachF&B, Fitness
- Video Content Production MussafahManufacturing, Auto services
- Video Content Production Al MushrifEducation, Healthcare
- Video Content Production Al KhalidiyahRetail, Clinics
- Video Content Production Al BateenMarine services, Private education
Frequently asked questions
- How much does video content production cost in Masdar City?
- Retainers start at AED 6,000 per shoot day. Scope is what moves the number: how many channels you run, how much original production is needed, and whether campaigns are bilingual. We quote after a short call rather than publishing one-size pricing that never survives contact with a real brief.
- Do you work with businesses based specifically in Masdar City?
- Yes. We work with clients across Abu Dhabi and treat Masdar City as its own market, because sustainability and technology cluster where claims are scrutinised, so vague green messaging damages credibility rather than helping it.
- Can you produce content in Arabic as well as English?
- Yes. Around Masdar City, Abu Dhabi, the practical audience is Researchers, technologists and sustainability buyers. We advise on which language leads and which supports, then produce both rather than translating word for word.
- How do you measure whether video content production is working?
- We report against 3-second hold rate, Average watch time, Saves and shares — and against enquiries, because rankings and reach are means, not the outcome you are buying.
- Which industries in Masdar City do you usually support?
- Local demand concentrates in Cleantech, Research, Education and adjacent categories, so a large share of our Masdar City work sits in those sectors. The approach transfers, but the messaging does not — we rebuild it per sector.
- How quickly will we see results in Masdar City, Abu Dhabi?
- Shoot within 3 weeks, edits in 10 days. Paid channels give readable signal within the first two weeks; organic search in Masdar City typically takes 8–12 weeks before rankings move, and longer for the most contested Abu Dhabi head terms.
Video Content Production in Masdar City
Send your goal and we will reply with scope, timeline and a starting figure.
We publish no client names, ratings or performance figures until they can be verified in your own accounts.