Google Ads & PPC in Masdar City
Search, Performance Max and remarketing built around the queries that convert, not the ones that spend.
Why Masdar City needs its own plan
We treat Masdar City as its own market. Landmarks like Masdar Institute and Siemens HQ shape footfall and search behaviour here, so Google Ads management built for a neighbouring district usually underperforms.
Because Masdar City sits inside Abu Dhabi, you inherit both a local audience and emirate-wide demand. We split the two: tightly targeted work for people close enough to visit, broader Google Ads management for buyers who will happily deal remotely.
Engagements start at AED 4,000 / month + media. Live in 7–10 working days. You keep ownership of every account, profile and asset we touch, and reporting is written so you can check the claims yourself.
What we deliver each month
Concrete deliverables, not a scope of intentions.
- 01Account restructure by intent and margin
- 02Negative keyword programme
- 03Landing page and offer recommendations
- 04Conversion tracking verification
- 05Weekly spend and lead pacing
How we run it
- 01
Tracking first
Nothing is optimised until conversions are recorded accurately — otherwise the algorithm learns from noise.
- 02
Intent-led structure
Campaigns are split by buying intent and by language so budgets are not averaged across very different searches.
- 03
Query mining
Search terms are reviewed weekly; wasteful matches become negatives and strong ones get their own ad group.
- 04
Landing page alignment
Ad copy, keyword and page headline are matched, which is usually where quick cost-per-lead wins hide.
District-level, not Abu Dhabi-wide
One campaign covering all of Abu Dhabi
- A single keyword set competing against the whole emirate
- Budget spread evenly across districts that behave nothing alike
- Creative written for "Abu Dhabi" rather than for Masdar City
- Results averaged until nobody can tell which district worked
A plan that names Masdar City
- Keyword and audience sets built around Masdar City specifically
- Creative angles matched to who is actually here: Researchers, technologists and sustainability buyers
- Messaging aimed at the sectors that actually trade here: Cleantech, Research, Education
- Reporting split by district so spend follows evidence
What sits around you in Masdar City
Local sectors
- Cleantech
- Research
- Education
- F&B
Nearby landmarks
- Masdar Institute
- Siemens HQ
What we measure
- Cost per qualified lead
- Search impression share
- Conversion rate
- Wasted spend %
Agreed before anything starts and reported monthly in plain language, so a claim of improvement can always be checked against the baseline we recorded on day one.
Other services in Masdar City
- Social Media Management Masdar CityAED 3,500 / month
- Social Media Marketing Masdar CityAED 4,500 / month + media
- SEO Masdar CityAED 5,000 / month
- Local SEO Masdar CityAED 3,000 / month
- Meta Ads Masdar CityAED 4,000 / month + media
- Content Marketing Masdar CityAED 4,500 / month
- Copywriting Masdar CityAED 2,500 per project
- Video Content Production Masdar CityAED 6,000 per shoot day
- Influencer Marketing Masdar CityAED 5,000 / campaign + creator fees
- Email Marketing Masdar CityAED 3,000 / month
- Marketing Strategy Masdar CityAED 12,000 per engagement
Google Ads & PPC in nearby districts
- Google Ads & PPC Abu Dhabi City CentreGovernment services, Finance
- Google Ads & PPC Al Reem IslandF&B, Fitness
- Google Ads & PPC Saadiyat IslandCulture, Hospitality
- Google Ads & PPC Yas IslandEntertainment, Hospitality
- Google Ads & PPC Khalifa CityHome services, Education
- Google Ads & PPC Al Raha BeachF&B, Fitness
- Google Ads & PPC MussafahManufacturing, Auto services
- Google Ads & PPC Al MushrifEducation, Healthcare
- Google Ads & PPC Al KhalidiyahRetail, Clinics
- Google Ads & PPC Al BateenMarine services, Private education
Frequently asked questions
- Can you take over from our current agency without losing momentum?
- Yes. We start with an audit and an access checklist, keep whatever is already working in Masdar City running, and change one variable at a time so performance can still be attributed.
- Can you produce content in Arabic as well as English?
- Yes. Around Masdar City, Abu Dhabi, the practical audience is Researchers, technologists and sustainability buyers. We advise on which language leads and which supports, then produce both rather than translating word for word.
- Which industries in Masdar City do you usually support?
- Local demand concentrates in Cleantech, Research, Education and adjacent categories, so a large share of our Masdar City work sits in those sectors. The approach transfers, but the messaging does not — we rebuild it per sector.
- What happens in the first 30 days?
- Nothing is optimised until conversions are recorded accurately — otherwise the algorithm learns from noise. You get the audit, the plan and the measurement setup before any spend or publishing begins.
- What do we actually receive each month?
- Account restructure by intent and margin; Negative keyword programme; Landing page and offer recommendations. Everything is documented so the work is auditable rather than described in a summary slide.
- Who owns the accounts and the content?
- You do. Ad accounts, business profiles, analytics and produced assets stay in your ownership, and we work through your accounts rather than ours.
Google Ads & PPC in Masdar City
Send your goal and we will reply with scope, timeline and a starting figure.
We publish no client names, ratings or performance figures until they can be verified in your own accounts.